Link building is an integral part of the process of search engine optimization (SEO). When you resort to the web for marketing or advertising purposes, it is important that you ensure the maximum traffic to your website, and SEO has grown to be one of the most popular and effective ways of doing it. If you are looking for suitable link building tips which will help you in making your website one of the most popular among web surfers, following is a list of ways in which you can get started. 

one way links

1. Promoting your website is very important if you want it to be visited by the maximum number of surfers. Arguably the best way to do this is to submit the site to a web directory. This might enable you to get a lot of back links too. Once you ensure a good system of links to your site, you can be assured of a number of clicks on it! 

2. It is likely that there will be more than one website relating to the topic you are handling. A good idea is to create efficient reciprocal links with these. If you come across a site that has content relevant to the subject you are dealing with, you can get in touch with the owner of the site and set up a system of reciprocal links. This works well because interested people looking for something on the Web will try and gather as much information as possible. So there are high possibilities that your site will be visited by them if there is a link guiding them from a similar website. 

3. Writing articles is another effective link building method. You can write an article giving the key points that you have dealt with in your website, and this will lead the readers to click on the link that you provide at the end of the written piece. It is important that you write in a lucid language, but attractive enough to make the readers want to know more about the subject. It’s much like a tool that will instigate the curiosity in the readers and compel them to visit your site. Here’s where the link becomes useful again. 

4. Social networking sites like Facebook and Twitter are also good places to put one way links. These are visited by thousands of people around the world and if you place your links in strategic places where they are sure to catch the eye of the visitors, your website will get more traffic than you can probably imagine! And if it’s on something as ‘in demand’ as weight loss or hair care and the like, you will get numerous clicks on a single day! 

5. A press release announcing the launch of your website can help you in link building. You can post the release to a number of PR websites that will distribute the same in online news links, and voila! You have what you wanted! These links will guide readers to your site from various sources.

Building one way links is very important if you want to capitalize on your website to the fullest. Follow these five steps and you will be have a highly profitable website in no time.

After years of keeping mum on the Adsense revenue share, Google finally broke its silence and announced via an official blog post how much advertising money it shares to publishers.
On the Inside Adsense blog, Google disclosed that:
  • For Adsense for Content (the usual contextual ads you see on most blogs), the revenue share of webmasters is 68%. This means for every $100 that advertisers pay to Google, $68 goes to the publisher while Google retains the remaining $32.
  • For Adsense for Search (ads appearing on Google search results posted on one’s site), the revenue split is 51%-49%, slightly in favor of publishers. This means publishers get $51 for every $100 advertisers pay on Adsense for Search.
What does this mean to us bloggers and site publishers?
For one, it’s a welcome disclosure from Google. Now, we have an idea how much exactly we get and how much Google gets from every advertising money.
Two, this gives us an idea how much we can charge our own advertisers. Let’s say a banner ad unit on your blog earns you $50 a month from Adsense. Based on the Adsense revenue share, a Google Adwords advertiser targeting that banner ad actually pays Google $73.53. Your share in that is $50 (68%), while Google keeps $23.53 (32%).
Now, if a direct advertiser wants to get that banner ad exclusively, you can say that it costs $73.53 — not $50 — to target the ad. You can better negotiate and leverage with potential advertisers since you have the figures.

Finally, as Google also explained in its blog post, choosing the ad network you want to participate in should not just be about the revenue share. More importantly, it should be about the nominal income. Another ad network may offer you 80% revenue share but if their cost to advertisers is lower than Google’s, you might still earn more from Adsense given only a 68% share.

Google explains:
For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network.

Google’s correct: it should always be about the nominal income. Unfortunately, this disclosure of revenue split does not change our current situation: cost per click is dropping, hence, Adsense income is also dropping.
Are you also experiencing the same thing?

Pay Per Click